Last Updated: 13/02/2026

Limoura (ABN: 77 182 071 328) (“Limoura”, “we”, “us”, “our”) is committed to providing secure and reliable services while respecting and protecting your privacy.

This Privacy Policy explains how we collect, use, process, store, share, and disclose Personal Information (as defined below) when you access or use our website, the Limoura software platform designed to support business systems, automations, communications, and operational workflows (the “Platform”), and any related services, support resources, onboarding processes, or communications (together, the “Services”).

If you are a Limoura customer, your use of the Services is also governed by our Terms of Service. By creating an account, accessing the Platform, or continuing to use the Services, you acknowledge that this Privacy Policy forms part of your agreement with Limoura.

Limoura is committed to protecting your privacy and respecting your rights under the Australian Privacy Principles (“APPs”) contained in the Privacy Act 1988 (Cth), the General Data Protection Regulation (EU 2016/679) (“GDPR”) where applicable, and any other relevant privacy laws governing the jurisdictions in which our Services operate (together, “Privacy Laws”).

Depending on the circumstances, Limoura may act as a data controller or a data processor. Where you upload or manage Customer Data within the Platform, you remain the data controller, and Limoura processes that data solely for the purpose of providing and supporting the Platform in accordance with this Privacy Policy and applicable Privacy Laws.

By accessing or using the Services, you acknowledge and agree to the collection, use, processing, storage, and disclosure of Personal Information as described in this Privacy Policy.

1. INFORMATION WE COLLECT

Personal Information refers to any information that identifies, or could reasonably identify, an individual. This may include information that directly identifies you, as well as information that becomes identifiable when combined with other data.

The types of Personal Information we may collect include:

1.1 Identification and contact details

Your full name, business name, mailing address, email address, telephone number, professional role, and business information provided when creating an account or interacting with the Services.

1.2 Billing and account information

Payment and billing details processed through third-party payment providers, including transaction records, subscription status, and where applicable, your ABN or business registration details. Limoura does not store full card numbers or sensitive payment credentials.

1.3 Usage and device information

Technical and analytics data such as device type, browser type, IP address, location data (where enabled), session activity, platform usage, page interactions, and general traffic data used to operate, maintain, and improve the Services.

1.4 Service and product information

Information relating to the Services you use, purchase, or enquire about, including configuration details, support history, onboarding responses, and communication preferences.

1.5 Information you provide directly

Any information you voluntarily provide to us through forms, onboarding processes, messages, support requests, feedback submissions, or communications.

1.6 User-generated content

Content you upload, create, or share through the Platform, including messages, comments, reviews, workflows, campaigns, or materials submitted through interactive features or community spaces.

1.7 Feedback and survey information

Responses to surveys, feedback forms, feature requests, or support interactions used to improve the Platform and Services.

1.8 Professional or business information

Information provided when applying to collaborate, partner, or work with Limoura, or when engaging in agency or done-for-you services.

1.9 Implementation or configuration information

Where you engage Limoura for setup, onboarding, or implementation services, this may include business processes, operational details, content, or instructions necessary for delivering those services.

1.10 Other information

Any additional Personal Information reasonably required to provide, operate, secure, or improve the Services or to facilitate your relationship with Limoura.

2. HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect Personal Information only by lawful and fair means and in a way that is reasonably necessary for providing and operating the Services. Generally, Personal Information is collected in the following ways:

2.1 Directly from you

When you create an account, subscribe to a plan, complete forms, request support, communicate with us, participate in onboarding, or otherwise provide information through the Website, Platform, or related Services.

2.2 Automatically through your use of the Services

When you access or interact with the Platform, we may automatically collect technical and usage information such as device data, session activity, feature usage, and analytics information required to operate, secure, and improve the Services.

2.3 From third-party sources and integrations

Where you connect or authorise third-party services, integrations, or payment providers, we may receive information necessary to enable those integrations. This may include contact details, account data, or technical identifiers provided through authorised API connections or partner platforms.

If you choose to use a pseudonym or do not provide certain Personal Information, we may be unable to provide you with access to some or all features of the Services.

You agree to provide accurate, current, and complete Personal Information when interacting with Limoura, and to update your information where required to ensure it remains accurate.

3. SENSITIVE PERSONAL INFORMATION

We do not intentionally collect sensitive Personal Information or special categories of Personal Information (as defined under applicable Privacy Laws) through the Services.

You should avoid uploading sensitive Personal Information through the Platform unless you have a lawful basis (including any required consent) to collect and process that information. Where you choose to process sensitive information in your Account, you remain responsible for ensuring compliance with applicable Privacy Laws.

Sensitive Personal Information may include information relating to racial or ethnic origin, sexual orientation, political opinions, religious or philosophical beliefs, genetic or biometric data, health information, criminal history, or trade union membership.

Where the functionality of the Platform allows you to collect or process information from your own customers or contacts, you acknowledge that you are solely responsible for ensuring you have the legal right and consent to collect and process that information. Limoura acts only as a software provider and does not control the content you choose to store or process within your Account.

If we ever require the collection of sensitive Personal Information for a specific feature or service, we will clearly notify you of the purpose and request your express consent before any such collection occurs.

4. INFORMATION ABOUT MINORS

Our Services are intended for individuals who are eighteen (18) years of age or older. We do not knowingly collect Personal Information from individuals under the age of eighteen (18) (“Minors”).

Individuals under the age of eighteen (18) must not create an account or use the Services.

Where we become aware that Personal Information has been collected from a Minor, we will take reasonable steps to remove that information, cease processing it, and may suspend or terminate the associated account.

Where you use the Platform to collect or manage information about your own customers, contacts, or community members, you acknowledge that you are solely responsible for ensuring compliance with applicable laws relating to minors and obtaining any required parental or guardian consent. Limoura does not monitor or verify the age of individuals whose data you store within the Platform.

5. HOW YOUR PERSONAL INFORMATION IS USED

We use, process, and disclose your Personal Information for the purposes for which it was collected, or for a directly related purpose, including:

• providing access to and operating the Platform and associated Services

• administering, protecting, maintaining, improving, and optimising the Platform (including security monitoring, diagnostics, troubleshooting, and system performance)

• managing accounts, onboarding, billing, subscriptions, payments, and support requests

• operating automations, workflows, communications tools, AI features, and system functionality within the Platform

• analysing usage patterns and performance metrics to improve user experience, training resources, and platform functionality

• creating aggregated or de-identified data insights to understand trends and improve services

• verifying identity, eligibility, or age where required

• responding to enquiries, feedback, or support requests

• communicating important service updates, platform notices, security alerts, or administrative messages

• sending marketing communications, updates, or promotional offers where permitted by applicable Privacy Laws

• protecting the integrity, safety, and security of the Platform, Limoura, its users, and third parties

• detecting, preventing, or investigating fraudulent, abusive, or unlawful conduct

• complying with legal obligations or enforcing our agreements and policies

• any other purpose you have consented to, or that is reasonably necessary for the operation of the Platform

Where we have your consent, a legal basis, or are otherwise permitted under applicable Privacy Laws, we may use your Personal Information to send information about Limoura services, features, updates, education, events, or promotions that may be relevant to you.

You may opt out of receiving marketing communications at any time by using the unsubscribe link within the communication or by contacting us at [email protected]. Administrative or system-related communications necessary for the operation of your account may still be sent.

Where you use the Platform to communicate with your own contacts or audience, you acknowledge that you are solely responsible for ensuring you have obtained any required consent from those individuals and that your communications comply with applicable marketing and privacy laws.

We operate primarily as a platform provider. In most circumstances, you remain the data controller for Personal Information collected through your own business activities using the Platform, and Limoura acts as a data processor providing infrastructure, tools, and system access.

However, where you engage Limoura to provide setup, configuration, automation implementation, technical support, or done-for-you services, Limoura may temporarily act as a data processor or, in limited circumstances, as an independent data controller for information directly provided to us.

6. WHO WE MAY DISCLOSE YOUR PERSONAL INFORMATION TO

We may disclose your Personal Information to trusted service providers and partners where reasonably necessary to operate, maintain, or improve the Platform and Services, including:

6.1 Outsourcing and operational providers

Third parties we engage from time to time to perform functions on our behalf related to administration, technical support, infrastructure, security, operations, or service delivery.

6.2 Software and infrastructure providers

Third-party technology providers that supply systems used to operate the Platform. This may include HighLevel, Inc., which provides underlying CRM, automation, hosting, and communication infrastructure. These providers may access or process Personal Information to support Platform functionality, maintenance, or security in accordance with their own privacy and data processing terms.

6.3 Communications and messaging providers

Third-party providers used to facilitate email, SMS, calling, messaging, or communication features enabled within the Platform.

6.4 Analytics and tracking providers

Analytics or data processing providers who assist us in understanding usage patterns, improving functionality, measuring performance, and maintaining platform stability.

6.5 Payment and billing providers

Secure payment processing providers used to facilitate subscriptions, billing, and financial transactions. Limoura does not store full payment card details.

6.6 Professional advisors

Lawyers, accountants, auditors, insurers, contractors, or advisors where reasonably necessary to operate our business or comply with legal obligations.

6.7 Consented third parties

Any person or organisation where you have expressly authorised or requested that we share information.

6.8 Legal and regulatory bodies

Government authorities, regulators, courts, or enforcement bodies where disclosure is required or authorised by applicable laws or to protect the rights, safety, or integrity of Limoura, its users, or others.

We may disclose or transfer Personal Information to service providers or infrastructure partners located outside Australia, including providers based in the United States, the European Union, or other jurisdictions. By using the Services, you acknowledge and consent to cross-border processing of your Personal Information where required to operate the Platform.

Where applicable under Privacy Laws, including the GDPR, Limoura will take reasonable steps to ensure appropriate safeguards are in place for international data transfers. These safeguards may include contractual protections, platform security standards, or equivalent recognised mechanisms.

Third-party providers operate under their own terms and policies. Limoura takes reasonable steps to select reputable providers and put appropriate contractual and security measures in place where required, but cannot control their independent operations.

7. HOW WE STORE AND PROTECT YOUR PERSONAL INFORMATION

7.1 We take reasonable steps to protect Personal Information collected through our Services using appropriate technical, administrative, and organisational safeguards designed to reduce the risk of misuse, interference, loss, unauthorised access, modification, or disclosure.

7.2 Personal Information may be stored on secure servers operated by Limoura or by trusted third-party infrastructure providers used to deliver the Platform, including cloud hosting, communications systems, analytics tools, and payment processing services.

7.3 While we implement reasonable security measures, you acknowledge that no system or transmission of data over the internet can be guaranteed to be completely secure. You provide Personal Information to us at your own risk, and to the fullest extent permitted by law, Limoura is not liable for unauthorised access, security breaches, interception, or misuse of Personal Information arising from factors outside our reasonable control, including third-party infrastructure or user configuration.

7.4 You are responsible for maintaining the security of your own devices, login credentials, integrations, and account configurations. Limoura is not responsible for security issues caused by weak passwords, shared access, compromised third-party accounts, or incorrect system settings made by you or your authorised users.

7.5 Where Personal Information is no longer required for the purposes described in this Privacy Policy, or where we are no longer legally required to retain it, we will take reasonable steps to securely delete, anonymise, or de-identify that information.

7.6 Some Personal Information may remain stored in encrypted backups, system logs, or legal records where required for compliance, dispute resolution, fraud prevention, or platform integrity.

We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law, regulation, dispute resolution, or platform integrity and security purposes.

8. LEGAL BASIS FOR PROCESSING

Where Privacy Laws require a lawful basis for processing, we rely on the bases set out below.

Under the GDPR, we must have a lawful basis to process Personal Information collected from individuals located in the European Economic Area or other regions where similar privacy laws apply.

We rely on one or more of the following legal bases:

• Performance of a contract: where processing is necessary to provide access to the Platform, deliver services, fulfil subscriptions, or carry out obligations agreed between you and Limoura.

• Legitimate interests: where processing is reasonably necessary for the operation, security, improvement, or administration of our Services, provided those interests do not override your fundamental rights.

• Consent: where you have freely and expressly provided consent for specific processing activities. You may withdraw consent at any time.

• Legal obligations: where processing is required to comply with applicable laws, regulatory requirements, dispute resolution processes, or lawful requests from authorities.

Where Limoura provides done-for-you or implementation services, we may act as a data processor on your behalf. In these circumstances, you remain the data controller responsible for determining the purpose and lawful basis for processing Personal Information belonging to your own customers or contacts.

9. CROSS-BORDER DISCLOSURE OF PERSONAL INFORMATION

To provide the Platform and related Services, Personal Information may be transferred to, stored in, or processed by third-party service providers and infrastructure partners located within or outside the country in which the information was originally collected. These jurisdictions may include Australia, the United States, the European Economic Area, and other regions where our service providers operate.

By accessing or using the Services, you acknowledge and agree that your Personal Information may be disclosed to and processed by these third-party providers for the purpose of enabling the functionality, operation, support, or improvement of the Platform.

We take reasonable steps to work with service providers that maintain appropriate technical and organisational safeguards designed to protect Personal Information. However, you acknowledge that we do not control the independent practices of third-party providers and cannot guarantee their compliance with all Privacy Laws.

Where required under applicable Privacy Laws, we may rely on recognised transfer mechanisms, including contractual safeguards or equivalent protections, to support lawful cross-border data transfers.

To the maximum extent permitted by law, Limoura is not liable for any loss, misuse, unauthorised access, disclosure, alteration, or breach of Personal Information arising from the acts or omissions of third-party providers or external infrastructure services.

10. DIRECT MARKETING AND COMMUNICATIONS

Where permitted under applicable Privacy Laws, and where you have provided consent, we have a lawful basis, or you have an existing relationship with us through your use of the Platform or Services, Limoura may use and process your Personal Information to send you updates, educational resources, service announcements, promotional communications, invitations to events, or information about products and services that may be relevant to you.

Marketing communications may be delivered via email, SMS, in-platform notifications, or other communication channels associated with your account.

You may withdraw your consent or opt out of marketing communications at any time by using the unsubscribe link contained within the communication or by contacting us at [email protected].

Even if you opt out of marketing communications, we may still send essential transactional or operational communications relating to your account, billing, security notices, service updates, or changes to the Platform where required to provide the Services.

You are responsible for ensuring that any marketing communications you send to your own customers through the Platform comply with all applicable Privacy Laws, spam laws, and consent requirements in your jurisdiction.

11. COOKIES

Limoura uses cookies, web beacons, pixels, and similar tracking technologies (together, “Cookies”) across our Website and Platform. By accessing or using our Services, you acknowledge that Cookies may be stored on or accessed from your device in accordance with this Privacy Policy. Where required by applicable Privacy Laws, you will be given the option to accept, decline, or manage Cookie preferences.

Cookies are small data files placed on your device that help recognise your browser across sessions, devices, and services. They assist in delivering functionality, improving performance, and maintaining security.

We may use Cookies for purposes including:

• identifying and authenticating users

• enabling access to secure areas of the Website or Platform

• processing user requests and maintaining session information

• improving user experience and remembering preferences

• monitoring Website performance, analytics, and usage patterns

• protecting the security and integrity of our Services

• facilitating communications and system functionality

• supporting analytics and, where enabled, advertising measurement

You may disable or refuse Cookies through your browser settings. However, disabling Cookies may impact the functionality, availability, or performance of certain features within the Website or Platform.

Limoura may use third-party analytics tools, including Google Analytics or similar tools, to understand how users interact with our Services. These providers may use Cookies or similar technologies in accordance with their own privacy policies.

12. CHOICES REGARDING YOUR PRIVACY

You may be provided with choices regarding how your Personal Information is collected, used, and processed when interacting with our Website or Platform.

These choices may include:

• adjusting Cookie preferences when visiting the Website (where consent tools are provided)

• configuring your browser settings to block, restrict, or delete Cookies

• managing privacy and advertising settings within your device’s operating system

• managing certain communication preferences within your account settings or by using unsubscribe links

Limoura does not control third-party privacy tools, browser settings, or device-level configurations, and you acknowledge that managing these settings remains your responsibility.

13. NOTICES SPECIFIC TO CERTAIN JURISDICTIONS

Limoura is committed to respecting privacy rights across different jurisdictions and aims to operate in alignment with applicable Privacy Laws relevant to the location of the individual whose Personal Information is being processed.

13.1 Australia

If you are located in Australia, you have rights under the APPs, including the right to request access to Personal Information we hold about you and correction of Personal Information that is inaccurate, incomplete, or out of date.

13.2 European Economic Area and United Kingdom

Where required under applicable Privacy Laws, including the GDPR, you may have rights including:

• requesting correction of inaccurate or incomplete Personal Information

• requesting deletion in certain circumstances

• restricting or objecting to processing in specific situations permitted by law

• withdrawing consent at any time where processing is based on consent

• requesting data portability where technically feasible and legally required

Limoura operates a proprietary platform environment built on licensed third-party infrastructure. Certain technical limitations may apply to data portability or transfers to external software environments. Where a request cannot be fulfilled due to technical or legal constraints, we will provide reasons where required.

Some rights may be limited where we are legally required to retain information, where processing is necessary to fulfil contractual obligations, or where legitimate business interests apply.

14. ACCESS, MANAGEMENT OR DELETING YOUR PERSONAL INFORMATION

Subject to applicable Privacy Laws and certain legal or technical limitations, you may request access to the Personal Information we hold about you, or request correction or deletion of that information, by contacting us at [email protected].

Limoura provides a technology platform that allows customers to manage their own data within their account. In many cases, you may be able to update, export, or delete Personal Information directly within your Platform settings.

Where Personal Information is processed on behalf of a customer (for example, where you are a contact inside a Limoura client’s system), requests relating to that data may need to be directed to the relevant account holder, as they act as the data controller for Customer Data within their account.

Due to the nature of cloud-based infrastructure and third-party providers used to operate the Platform, certain data may remain in backups, logs, or archived systems for a limited period after deletion. Limoura will not restore or actively process such archived data unless required for legal, security, or operational purposes.

15. THIRD-PARTY SITES AND SERVICES

The Platform and Services may contain links to, or integrations with, third-party websites, applications, social media platforms, payment providers, communication providers, analytics tools, or external services.

This Privacy Policy applies only to Personal Information collected and processed by Limoura in connection with the Platform and Services. Limoura is not responsible for the privacy practices, policies, security measures, or content of any third-party websites or services.

Where you connect third-party services to your account, you acknowledge that Personal Information and Customer Data may be shared with those providers to enable functionality. Your use of third-party services is governed by their own terms and privacy policies, which you are responsible for reviewing.

16. CONTACTING US

If you have questions about this Privacy Policy, wish to make a privacy enquiry, or would like to submit a complaint regarding how Personal Information is handled, you may contact us at:

[email protected]

Limoura will respond to privacy enquiries or complaints within a reasonable timeframe in accordance with applicable Privacy Laws.

If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or the relevant privacy regulator in your jurisdiction.

17. NOTICES AND REVISIONS

Limoura may update or modify this Privacy Policy from time to time to reflect changes to our Services, legal requirements, or operational practices.

Non-material changes may take effect immediately upon publication. Where changes materially affect how Personal Information is handled, the updated Privacy Policy will take effect thirty (30) days after publication on the Website or within the Platform.

Your continued use of the Platform after updates are published constitutes acceptance of the revised Privacy Policy.

18. REGULATORY COOPERATION AND ENFORCEMENT

Limoura will cooperate with applicable regulatory authorities, including Australian privacy regulators and relevant international data protection authorities, where required to resolve privacy complaints or comply with legal obligations.

Where a privacy complaint cannot be resolved directly between you and Limoura, you may have the right to escalate the matter to the appropriate regulatory authority in your jurisdiction.